Introducing Hook - the ultimate playground for music expression

We are excited to share that today, Hook – the world’s first AI-driven social music expression app – is now available for anyone to download on iOS! 

Music expression made easy

We built Hook for anyone who wants to express themselves through music. Join our community of music fans to create fun, authorized, short-form remixes of your favorite tracks. 

Making a hook is simple. Our Hook Studio lets you browse our library of licensed music and choose up to a 30-second clip of your favorite song to remix. Use our AI-powered music effects to make your hook unique:

• Mashups: Make your dream mashup with one tap. Preview mashup matches and adjust the song mix to make it your own.

• Music filters: Transform the genre or mood of your hook instantly with our range of music filters. Turn your rap track into a country remix, and easily tweak the intensity of the filter.

• Sound effects: Speed up, slow down, add reverb or bass boost to make your hook stand out.

• Video: Bring your hook to life by customizing the cover art or selecting your own photo or video that matches the vibe of your hook.

Share your hook with the world on the Hook app and directly to your preferred social media or messaging platforms, including TikTok, Instagram, WhatsApp and more.

You can also check out hooks made by our community in our Explore feed and on our Discover page. As a music-first social platform, Hook gives everyone a simple new way to express themselves and the chance to become a music creator at a global scale.

Supporting artists and creators

Before Hook, creators needed to use complicated music production software to make their own unique versions of songs. When these unauthorized versions of songs were posted on social media, no one got paid – not the original artist, not the creator who enhanced the song, nor any of the other rights holders who should be paid when their music is used. Hook is designed to solve all of these issues by providing a simple, intuitive app that allows anyone to make great sounding custom remixes, while also ensuring that artists and everyone else involved in the creation of the track are fairly compensated.

“This launch is a proud moment for our entire team as we introduce Hook to the world,” said Gaurav Sharma, Founder and CEO of Hook. "Hook redefines how fans connect with the music they love, turning music listening into an active canvas for creativity. For artists, this opens up entirely new horizons for expanding their influence and unlocking untapped revenue streams. We're thrilled to lead the evolution of music expression and creativity, and we can’t wait for the world to experience music through Hook."

What’s next

We’re just getting started! Look out for new features, filters, and sound effects to make it easy for you personalize your music expression and share it with the world. We’re partnering with artists, creators and labels to unlock new ways to create remixes and grow our rapidly expanding library of songs available for remixing.

Learn more about how Hook works here.