about us
we're building Hook to inspire and innovate music expression
our values
What makes us unique
artists first
Artists are at the heart of everything we do. To become the trusted platform for today’s and the next generation of music artists. We hold their safety, needs and interests paramount in everything we do.
break the status quo
We empower creative thinking – new ideas, new opportunities, new solutions. We don’t follow. We break the industry status quo to make creative expression equitable and accessible.
music for everyone
To truly unleash the power of music creation for everyone, our products and services are available to everyone, regardless of their skill, budget or location. We strive for simplicity even when things are complex. We avoid jargon and put the needs of the users first.
give trust, earn trust
We are a team in every sense of the word, and trust is our foundation. We are open to new ideas and encourage others to do their best work. We don’t take trust as a given. We earn trust by treating others with respect and always striving to have integrity in everything we do.
be curious, learn fast
In a world that is evolving quickly, we have bias towards action and learn quickly. We think big, and make informed bets. We launch, learn, iterate so we can get to the best solution as quickly as possible. We’re not afraid of failing, because we learn of new possibilities.
